Want to Head Over to the Bank for Coffee?
Have you seen the new commercials from Capital One Bank? You know the one – where the nice-looking man knocks down the pillars of a “typical” bank to reveal one of the new, sexy, snazzy Capital One...
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You don’t compete with Wells Fargo’s customer experience, you compete against...
SUBSCRIBE TO THIS FINANCIAL MARKETING BLOG Forrester research found that 78% of consumers who feel positively about a brand will stay with it, 81% will spend more on it, and 90% will recommend it to...
View ArticleA Valuable Lesson From Shark Tank
My wife and I have been on a kick of watching ABC’s Shark Tank past episodes via Hulu for about three or four weeks now. Admittedly, when I suggested we start watching the show, I didn’t think she’d...
View ArticleFocus on Relentless Pursuit of Consumer Satisfaction
We’re all familiar with Amazon. The company Amazon, whose owner is the richest man in the world. Born from a niche website in the mid-1990s that sold books online, Amazon has grown into a retail and...
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Good Design Can Cure Cancer – And Sell Stuff
One of our designers turned me onto a brilliant YouTube video by Mike Morrison, a scientist who argues that better design can help to accelerate insight and discovery at scientific conferences …...
View ArticleDo You Hire Workers, Contributors or Professionals?
There are three kinds of productive employees. What kind do you need and what kind do you hire? Worker To a worker, you are simply a job. Workers show up on time, leave on time and do what they are...
View ArticleThe Risk of Banking as an Economies of Scale Industry
Consolidation has been a large part of the financial industry for quite some time now. Although the level of consolidation activity seems to ebb and flow, there is a sense that consolidation is yet...
View ArticleThoughts on Design Thinking in the Financial World.
When the term Design Thinking gets thrown about, it tends to be a misunderstanding that it is a visual or creative approach to a problem. While there are indeed visual elements involved in Design...
View ArticlePodcasts. Community Banks and Credit Unions, Are You Listening?
Podcasts. They’re as ubiquitous as the number of topics they cover – sports, politics, movies, gardening, cooking, books – if it’s a topic of interest it likely has a podcast or two or three about it....
View ArticleWhat’s On The Workbench: December 23, 2023 — Checking the Rearview
Welcome to the last What’s on the Workbench post of 2023! We made it! The year is at an end. (Some) projects, campaigns, and budgets are wrapping up and about to start fresh in the new year. Both in...
View ArticleWhat’s on the Workbench :: May 10, 2024 :: Dialing in Responses
Two weeks ago, MarketMatch joined the Ohio Credit Union League inVest48 annual conference. We had a great time connecting with credit unions from across the state of Ohio, some of whom we’ve worked...
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